Page 77 - Mansoura National University

Chapter 3
I Small Business Management Workshop I

Essentials of Entrepreneurship and

Faculty of Pharmacy, Mansoura National University participated in workshop organized by the German
Academic Exchange Service (DAAD) titled "Essentials of Entrepreneurship and Small Business
Management". In the framework of the DKA a two-day workshop was conducted by Ms. Amany
Ramadan on the premises of the DAAD Regional Office Cairo in Zamalek on 7th and 8th July, 2024.

The following aspects, among others, have been intensively covered and discussed:

e
-Foundation and entr p r eneurship
-Designing a competitive business model
-Types of entrepreneurs and entrepreneurships
-Social entrepreneurs and social entrepreneurship
-Business prototyping
-Building a powerful marketing plan
-Crafting a winning b u siness p l an

The workshop was attended by 22 participants and included many group activities in which the participants have
practiced models of business plans and initiatives and got feedback from both trainer and other participants.

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76 I Faculty of Pharmacy Newsletter